#wine #winetasting,  Veneto,  Venezia

Celebrate Blue Skies with Blu Giovello

This week marks the beginning of Spring! After several bouts of cold weather and snow around the country, we all welcome the Spring season with open arms. Spring, though, doesn’t just signal changes in the weather. Spring, signals a metamorphosis on many different levels. For one, this country is going through a reopening, and in fact, a rebirth, on the road to recovery from the COVID-19 Pandemic. Schools are resuming in-person instruction, restaurants and businesses are reopening and life is slowing moving towards a new normal. Political, economical and socio-cultural aspects are also going through transformations. On another level, nature is changing. Birds are singing, animals are coming out of hibernation and flowers are blooming. Warmer weather and bluer skies are moving in. It is, indeed, a time to celebrate! Blu Giovello is just the thing to celebrate Spring.


Blu Giovello is the creation of Piera Martellozzo, a winemaker and entrepreneur with many years of experience in the wine industry. She comes from generations of winemakers and is also behind the Piera1899 Winery. Piera decided upon the name, Blu Giovello, because “Blu” refers to the blue skies and the blue waves of the Mediterranean sea in Italy. “Giovello” is an Italian compound word, in which giovane means young and bello means beautiful. The intent, therefore, was to produce a wine that is “Blue, Young & Free,” and beautiful. “Blue like the colour of the sea and the sky, young like the freshness of the fruit that is revealed in the glass, young like the joy of sharing a moment together.”

Blu Giovello wines are produced from indigenous grape varietals from Northeastern Italian regions, namely, Veneto and Friuli-Venezia Giulia. The combination of the alluvial soil and microclimate (Alps in the North and Adriatic Sea in the South) make the region conducive for great wine production. This combination also yields the type of wines that were intended, wines that are young, beautiful, fresh, elegant and aromatic.

Vineyards in Venezia-Photo from Blue Giovello

Interestingly, Blu Giovello is one of the oldest Italian brands on the US market, as it was created 30 years ago, has an increase rate of 35% over the last five years and sold 90,000 cases worldwide. To celebrate this milestone, the wine is marketed in new packaging. First off, the blue color of the bottle bears significance. Classic Blue (color 19-4052) was chosen by Pantone as 2020 Color of the Year because of its ability to instill “calm, confidence and connection. This enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” Therefore, the blue bottle color was chosen because it is representative of the Italian sea and sky, but it also represents an even deeper meaning of calm and peace.

Italian Blue Skies and Blue Sea-Photo from Blu Giovello

Blu Giovello is sustainable. The producers choose to use a light, eco-friendly bottle, as well as and low-impact technologies. For example, the winery processes and reuses wastewater and their energy is supplied by the photovoltaic system (similar to solar). Additionally, Blu Giovello employs an innovative microfiltration system, allowing them to produce a stable and sustainable wine with a low sulphites. All of their sustainable practices coincide with the signature dragonfly symbol on their bottles. The dragonfly on their label is a reminder of their respect for nature and the environment. The dragonfly in flight is also a symbol of harmony and prosperity.

Dragonfly on the Blu Giovello Wine Label

“Blu Giovello is the line of young and fresh wines dedicated to those who want to travel if only with a toast to Mediterranean shores and Italian flavours.”

Piera Martellozzo

Blu Giovello Prosecco DOC

Blu Giovello Prosecco DOC is 100% Glera, grown in morainic soil on the hills between the dolomites and Venice. The grapes are lightly pressed and vinified at a controlled temperature for ten days. The wine undergoes a second fermentation via the Charmat method in stainless steel tanks for about one month. Bright straw yellow appearance. Fruity and floral aromas. Notes of apple, pear and toast. Distinct salinity. This prosecco is definitely refreshing, light and crisp. Lovely perlage. Great as an aperitivo or paired with salads, soft cheeses or other light fare. 11% ABV

Blu Giovello Pinot Grigio DOC delle Venezie

The Pinot Grigio DOC delle Venezia appellation is the largest area for Pinot Grigio in the world, because it is located in the perfect location for capturing the most authentic expressions of the terroir due to the specific climatic conditions and characteristics. Blu Giovello Pinot Grigio is made from 100% Pinot Grigio. Grapes are softly pressed, then fermented at a controlled temperatures. The wine then rests on the lees for a few months, resulting in a more complex and mellow structure.

Intense straw yellow with yellow-green tinges. A fruity, aromatic bouquet with hints of golden apple and green pear, citrus fruit and mineral notes. Good structure and acidity. Very clean finish. 12% ABV. I would pair with fish, but I chose clams-linguine alle vongole!

“In Blu Giovello I wanted to put all the lightness, joy and elegance of the Dragonfly: An invitation to celebrate life and freedom from conventions.”

Piera Martellozzo


While I tasted two wines, Blu Giovello produces other wines. The line includes both Prosecco Doc Sparkling and Prosecco Doc Frizzante, the brand new Prosecco Doc Rosé Sparkling, a Pinot Grigio Doc delle Venezie, a still Rosé and a still and a sparkling Moscato. Will you celebrate blue skies with Blu Giovello?
Find it here: https://blugiovello.com

Planted, harvested and aged in NY. I have a background in education and marketing, with a love and passion for travel...and all things wine. In addition to writing about wine, I also maintain an online wine boutique (thewininghour.com) that caters to the winelover, as well as the weekly vinous winechat (#WiningHourChat) on Twitter (see page for more info).

Subscribe To Our Newsletter.


Enjoy this blog? Please spread the word :)